The best and most successful global brands in Asia succeed thanks to flexibility and a willingness to learn from Asia rather than impose western norms. This was one of the insights in a members-only breakfast in March 2015 featuring Scott Keller, Head of Retail, Asia Pacific, Estee Lauder. Scott is a leading expert with experience across four high-profile brands spoke in a closed door session to members.
Part of the discussion centred on the change in government relations in China. Early brand pioneers were sought-after by competing municipalities. Today officials hang back from interference, and will not be seen preferring any one company.