Inside Alibaba: Communicating a Global Growth Story
April 18 @ 7:45 am - 9:30 am
Adam Najberg is accustomed to being on the front line. He heads digital communications at Alibaba Group Holding. His role places him at the forefront of a global growth story. Alibaba is a Chinese multinational conglomerate specialising in e-commerce, retail, Internet and technology. Oddly enough, this year Alibaba turns 20. Yet it’s hard to remember a time before e-commerce, #ChinaTech, Jack Ma or Alibaba. Adam and his colleagues have, over the years, done a great job communicating all that’s behind the company.
Thankfully, his job isn’t over yet. Alibaba has shown remarkable growth – in customers, revenue, employees, countries served, product offering, technology. He’ll peel back the secrets of the culture, and how that contributes to success. He can update us on global growth – and how the media’s focus on some elements of #ChinaTech is contagious.
Adam knows what a journalist wants. He was one for 25 years – 21 of them at Dow Jones Newswires and The Wall Street Journal as an award-winning foreign correspondent and editor in Asia, Europe and the U.S.
Join us for an invigorating peek behind the scenes at Alibaba with our guest speaker in April, Mr Adam Najberg.